We understand Apple, like all technology companies, lines up its strategies for new products much ahead of time of said apparatus reaching the market – things are constantly rolling in the smartphone space to ensure when a brand spanking new apparatus lands in the control of a rabid consumer base its successor has already been well into development.
You may remember, prior to the start of the iPhone 7, a particular leading analyzer with a trusted history, forecast that it wouldn’t be a huge overhaul and that the truly MAJOR changes were arriving in 2017 for the 10-year anniversary version. That analyst was KGI Securities’ Ming-chi Kuo, and the statement of the iPhone 7 proved mostly right him; it was adequate enough, although it was not a really big deal. His forecasts for next year’s 2017 iPhone being the next big thing happen to be reiterated elsewhere also, with the important talking points being a brand new redesign fabricated mostly from curved glass (believed it may have some alloy framework construction according to some sources), and the adoption of OLED screen technology to replace the old IPS LCD Retina set up.