Apple will for the first time lower its App Store commission

If you sell an app, subscription or other product through the App Store, Apple gets 30% of the money.

That is how its been since the beginning of the App Store seven years ago.

But shortly Apple will on one condition lower its App Store commission for the very first time: if an app can keep a subscriber for over annually, the earnings split will be 85/15.

The change will implement instantly to present programs with users which can be more than the usual year old – possibly providing an injection of additional earnings for many businesses.

For the sake of argument, if even only half of those subscribers are still paying members now, the change could possibly signify around $15m (£10.3m) in additional subscription sales for Spotify every month, which’s likely a conservative approximation.