When it comes to total smartphone market share in the U.S., Apple still trails Android by almost 10%.But if we break out market share figures across individual Android OEMs, it is clear that the iPhone still rules supreme by a wide margin. What’s more, Samsung, while still the very best purveyor of Android handsets, is slowly but surely losing market share to other Android handset makers.
And pulling up the rear, we now have LG and Motorola who’ve individual market shares of 9.4% and 4.8%.
Year over year, Apple’s market share improved by 4% while Samsung’s fell with a corresponding 4%.
Now there certainly are a few things we are able to take away from this info. As far as individual smartphone versions go, it is clear the iPhone is still the top-selling device by a large margin. Truly, even when we compare the iPhone to Android in general, the market share difference between the two platforms that are rival is about 9%. Through comparison, the market share gap between iPhone and Android was nearly 20% about 2.5 years past.
Looking forward, it makes sense this difference will steadily fall in the months and years ahead. During the most recent earnings conference call of Apple, Tim Cook noted that 30% of all new iPhone purchases come from Android switchers. Cook also added the 30% amount is the best speed of Android to iOS switching that the firm has ever seen.
Yet another thing worth mentioning is that market share simply tells one element of the story. In the core, pure market share amounts are arguably meaningless as they tell us nothing about genuine profits. To that end, Apple controls more than 90% of all of the gains in the smartphone marketplace. Samsung, meanwhile, which certainly has an ample share of the smartphone market, is seeing its mobile profits fall because it is selling an ever-increasing number of low-margin apparatus.