A Texas mattress store would be to close after facing a backlash for a 9/11-themed advert described as “tasteless”.
Miracle Mattress faced strong criticism after its “twin tower sale” offered every mattress sold on the anniversary of the attacks for the cost of a smaller twin mattress.
In the clip, staff fall into two towers of mattress, knocking them over.
“We’ll never forget,” the presenter of the clip says in the now withdrawn advert.
Miracle Mattress owner Mike Bonanno said that “effective immediately, our Miracle Mattress store will be closed indefinitely”, in a statement released on Friday.
In a letter printed earlier, Mr Bonanno apologised, saying the video was created at the San Antonio office of the firm from management without permission.
“The video is tasteless and an affront to the women and men who lost their lives on 9/11. Additionally, it disrespects the families who lost their loved ones and continue to fight with the pain of this tragedy every single day of their lives.”
Twitter users criticised the business over the video. “This is absolutely sickening,” said one. “You deserve to be out of business. End of narrative,” said another.
A total of 2,996 people died on 11 September 2001 when al-Qaeda militants hijacked four airplanes, crashing two into the World Trade Center’s twin towers in New York, a third into the fourth into a field in Pennsylvania.