Online travel firm MakeMyTrip has signed up Alia Bhatt and Bollywood celebrities Ranveer Singh . The move is in a bid to associate together with the younger target audience of the brand, also to reinforce the brand’s appeal, stature and recall.
And as the brand injects new energy into its ambitions, there is a raring-to-go spirit that it’s begun to propagate. Taking on two protagonists that are essential to represent this spirit of wanderlust is an integral measure.
Such as the brand Ranveer Singh and Alia Bhatt represent the newest age of Indians – unafraid to try new things, and confident, daring. In their cinematic journey also they’re experimentative, have fun in whatever they give and do everything its maximum due.
Like accurate voyagers who push forth on their travel ambitions, their character is unbelievably aspirational. The pair will likely be engaged in a soon-to-be-established high-decibel effort that can have high visibility and impactful presence across mediums and will probably be supported by digital and on-earth promotion activations.