Grammy-award winning pop star Taylor Swift is making her first foray to the world of mobile gaming by partnering with Glu Mobile Inc to develop a fresh game, the firm said on Wednesday.
Glu Mobile failed to supply additional details on the game or Swift’s involvement, except the game was slated for launch in late-2016 and that it was a “multi-year partnership.”Glu Mobile, the firm behind the popular “Kim Kardashian: Hollywood” game, has focused on signing up global stars using a big social media following to make personalized mobile games.
Swift has nearly 71 million followers on Twitter, while more than 74 million people ‘like’ the “Blank Space” singer’s Facebook page.”We comprehend that Taylor and her world-wide fan base anticipate a brand new and highly differentiated mobile gaming experience,” Niccolo de Masi, Glu Mobile’s chief executive, said in a statement.
Glu Mobile’s list of stars comprise “Anaconda” rapper Nicki Minaj and activity star Jason Statham. Last month, the organization signed up star chef Gordon Ramsay.Glu Mobile’s shares rose 22 percent to $2.52 in extended trading on Wednesday after the company also reported better-than-anticipated fourth-quarter sales.