GOSH!! Kendall Jenner looks almost unrecognisable as she channels her inner Elvis Presley in new Fendi campaign

She modelled Fendi’s new range on the runway – but now Kendall Jenner is taking centre stage after being signed up to be the face of the brand’s new Autumn/Winter 2016 campaign.

But instead of her long flowing locks that are regular, the 20-year-old is rocking a more androgynous fashion opting for an edgy slicked back bouffant quiff, favoured by the King of Rock ‘n’ Roll himself, Elvis Presley.

Shot by Fendi designer, Karl Largerfeld – who is at the helm of French fashion house Chanel – Kendall models upwards of 15 different outfits for the shoot.