It is 2015 after all, but a restaurant in Islamabad may have missed the memo. Table No 5 has come under fire because of the sexist marketing strategy.
The restaurant even made a graph comparing girls to a sandwich and concluded, “Pick happiness, pick a sandwich.”
Girls at Dhabas, a website which now has existence on Tumblr, Facebook, Twitter and Instagram and seeks to produce public space for women, has criticised the eatery’s advertising, saying, “What Table No 5 believes is an instant and smart technique to get attention by gas lighting girls and feminists is deeply debatable… humour at the expense of an identity that is historically subjugated, isn’t humour – it is another form of oppression.”
While some cracked jokes and laughed it away, many Facebook users responded critically to the ads, vowing to boycott the restaurant entirely.
Nevertheless, the restaurant seems to have taken the criticism in its stride by “thanking ladies” instead of apologising.
“Lots of men and women happen to be calling the Facebook users misogynists within the last few days. I think we started off on the incorrect foot. The Facebook users don’t have anything against the women; in fact we are grateful to them. It’s because ladies stopped making sandwiches that we got the chance to open up a sandwich joint in town. So, thanks ladies!” The restaurant wrote in a Facebook post.
But it got worse, as they went on to defend themselves, saying, “Women can compare men with dogs anytime they like but we can not compare a woman to a sandwich? PS check out the comments section if you’d like to feel the height of overreaction.”
An argument worthy of a slow clap.