It makes sound business sense to hitch your trailer to a big movie — it’s a practice these days most producers follow, — but Shah Rukh Khan won’t that with Raees do. He doesn’t want to. The actor-producer will instead present his movie (sans his Pakistani leading lady Mahira Khan, in case you had been wondering) on his 51st birthday (November 2) at the occasion he hosts every year on that date at his bungalow in Bandra.
Instead, the preview of Hrithik Roshan’s Kaabil, which clashes with Raees on January 26, 2017, will open with Ae Dil Hai Mushkil and Shivaay. The strategy is explained by a source. “SRK and co-producer Ritesh Sidhwani usually do not need any comparisons made with some other film. So, their trailer will be released by them a few days after Kaabil.
The buzz around the movie (Dangal) is huge and Aamir always has some excellent marketing strategy in place. Adds our source, “Not just that, Aamir will also release the preview a couple of days so there is twice the buzz. Before his film’s trailer is released by him the week after Shah Rukh desires the hype around those two trailers to finish. He will screen the preview for the media release it on social media after that and at nighttime, in the day, his close friends will get to see it Mannat, at his dwelling at his birthday bash.”
Also, impact Raees wo be n’ted by the ban on Pakistani artistes as movies which are finished will escape the restriction of the diktat. Concludes our source, their publicity and promotions are on track “While the producers of Raees are concerned about their launch on January 26.” ALSO READ – Raees’ Mahira Khan RESPONDS on prohibition of Pakistani artistes!
Last year also, the Fan teaser had been presented by Shah Rukh Khan on his 50th birthday and everyone went mad. It was the best return gift in their opinion. Now, SRK intends to release the Raees preview on his 51st birthday and we have been confident all SRK fans would be waiting for this one! Now, Shah Rukh is shooting for The Ring along with Anushka Sharma in Lisbon. Anyway, tell us how excited you are about the Raees trailer in the comment section below! Also take a look at the teaser of the film right here: