|ITV has launched an interactive playalong app as a companion to its 2015 Rugby World Cup coverage.
The iOS gives customers the opportunity to vote during Television Match Official decisions. Additionally, it provides the latest information of latest event, video features and pundit research, along with a penalty- throwing game. kick It! While they arise during live activities offers customers the chance to replicate using real penalty.
The application continues to be built by EPAM and it is sponsored by Land Rover, Scottish Southern Energy.
ITV has special Television rights to the match, which begins on 18 November with hosts England taking up Fiji.
ITV online product manager Ashley Fletcher said: “Our app is a great way for fans to get even closer to games, interact with the programme and share and debate with fellow rugby fans.”
Independently, the commercial broadcaster is releasing the Tackle Hunger Together charm alongside World Rugby companion The-World Food Program to boost funding for school foods worldwide.