KFC has struggled vastly in China after having its parent company Yum! Brands, which owns Taco Bell Pizza Hut, and several local Chinese brands. Yum ‘s share price plummeted after it reported that third quarter same-store sales at its Chinese branches grew by just 2% from a year earlier–they were expected to improve by nearly 10%.
Yum cut on its 2015 earnings outlook, and billions of dollars were wiped off the market cap of the business.
That’s because KFC’s China businesses are crucial to Yum. KFC continues to be accused of everything from using illegal drugs to fatten their birds to having ice cubes which are more dirty than toilet water, to feeding out-of-date meat to customers, while potential chicken spooked eating customers entirely.