NEW YORK: Once the preserve of the rich and famous, New York high fashion is now more than ever entertainment for the world at large, with catwalk shows increasingly accessible and clothes instantly available.
Gone are the times when only editors of fashion magazines that are top-notch were permitted to hobnob with designers and models backstage in a catwalk show.
The explosion in social networking as well as the electronic revolution means that pictures of a snip of rumor or a model could be pinged to devoted enthusiasts in seconds all over the world.
Stream their catwalk shows on-line now lives. Occasionally retailers, including US department store Saks with others among design house Public School, take them online too.
Trend houses are openly motivating a fresh generation of consumers to view, listen, begin a dialogue on Instagram Twitter and Facebook not to mention purchase.
“It isn’t simply a monologue — now it is a dialogue involving the customer as well as the brand,” says Jessica Michault, chief editor of powerful web site nowfashion.com.
Rapper Kanye West could have ensured being in the area at his Yeezy Season Two set was the exclusive ticket in town, however tickets were offered by him on a first come first serve basis to see it in theatres at 36 select cities in Europe, The United States and Australia.
Instead, Periscope let lesser people or those with less spare time to see the show online, starting a realtime dialogue on social media platforms regarding the clothing… and his recently published tune.
Social networking computer screens Socialbakers said 22 designers tweeted a total of 107 Periscope live streams throughout the week and used Periscope.
Another of the more exclusive invitations at fashion week, Marc Jacobs, held his show partially in the road — enabling fans to mingle in catching a glimpse of the models as well as the clothing.