McDonald’s new all-day breakfast menu that started this month is receiving lots of attention — and criticism — but that hasn’t prevented competitors from duplicating McDonald’s move. A minumum of one Burger King is serving some breakfast things throughout the day.
Burger King servers its all-day breakfast menu includes croissants, muffins, French toast, hash browns and a breakfast platter.
This past year, Burger King chose to enter the fast food breakfast wars by offering its burgers as part of its morning menu at breakfast.
Meanwhile, the supervisor in the McDonald’s location on the other side of the road, which is owned and run by an independent franchisee, said customer reaction to the brand new breakfast menu is “exceptional” and “busy,” with customers buying a variety of items from McMuffins to yogurt, hash browns, hotcakes and more.
Burger King didn’t react to a request for comment.
A spokeswoman for McDonald’s declined to give figures for how well the all-day breakfast menu is not undo, citing the business ‘s quiet period ahead of its own earnings release on Thursday. News reports mention not satisfy franchise proprietors who say the all-day breakfast menu is causing production problems in kitchens that possess a wider menu to organize.
The McDonald’s spokeswoman did share a comment from LeAnn Richards, a McDonald’s franchisee in Arizona.
“The many franchisees I’ve talked to are beyond thrilled with All Day Breakfast,” Richards’ statement read. “The franchisee community is as surprised by that survey as I was because we’re seeing such excitement and success in the restaurants. Customers love it, it’s exceeded expectations and the crew are really energized. It’s really fun to see these responses. Most of the early operational challenges have been overcome and it’s been a phenomenal success for everyone.”