The bookmakers had scheduled a drive notification for those subscribed to their app for a horse running Cheltenham.
The message, which popped up on subscribers’ phones this morning, read: “Oh La La! Un Temps Per Tout in the 13.14 Cheltenham is now a tres bien 4/1 from 11/10.”
Many receiving the message took to Twitter to condemn the bookmakers for appearing to use the Paris strikes for promotion.
One person wrote: “This is what I woke up to. Surely this is too far from @paddypower”, with another adding: “Disgusting attempt at advertising, shame on you!!! There are no words!”
@paddypower FFS – do you not know what’s happening in Paris right at this very minute?
But it appeared the tweet was a regrettably ill timed scheduled post.
This is scheduled before we understood about the tragic events.
The Paddy Power Twitter account, which has 547,000 followers, wrote earlier today: “Apologies for any offence caused by a push message sent today. This was scheduled before we knew about the tragic events in Paris.
“Our thoughts are of course with the people of France and those affected by this tragedy.”
Celebrity Rob Lowe and X Factor’s Sam Bailey have both confronted backlash for their responses to the assaults.
At least 120 people have expired following the dreadful terrorist attacks, beginning with explosions outside of the Stade de France.
The majority of the fatalities occurred in the Bataclan theatre.
Islamic State have apparently claimed responsibility for the atrocity.