The ad on the front page of leading Pakistani Urdu paper Jang of Bollywood actress Nargis Fakhri created stir over social media where it has been condemned by folks by calling the ad ‘affordable’ and ‘foolish’.
Many, including journalists, took to Twitter to condemn the ‘obscenity’ of the advertising that just reveals Nargis Fakhri while the Express Tribune reported lying down having a cellphone in her hand.
Pakistani investigative journalist Ansar Abbasi was the first one to condemn the advertising on the micro blogging website while he was afterwards joined by others.
Responding to the growing indignation, the celebrity said,“I’ve been with Mobilink as their brand ambassador for the last 3 years and there has never been an issue like this. I was unaware that they would consider using this visual for a mainstream newspaper ad – an Urdu daily as it was never meant to be. As a model or celebrity, I have always believed in using my persona to help further a brand’s communication but never to have it used where I end up being objectified for my looks. Culturally too, my team and I are aware and respectful of what visuals work for what mediums, markets and audiences and hence given the brand’s firm penetration in the Pakistan market, we left it upto their expertise to use the images appropriately.”