Theo James’ First Official Hugo Boss Fragrance Advertising

Then we realize this for certain, if looks are any indicator of odor: Theo James’ Hugo Boss cologne only became the most sexy -smelling perfume out there.

We of course understood the 30-year old performer was set to star in Hugo Boss’ effort for the latest scent accession, Chief the Smell of the luxe brand. We’d a strong indicator the pics were going to be nothing short of steamy despite having just one sneak peak of Theo’s advertising. But holy smokes–these advertisements are not even worse than what we envisioned.

In a couple of exclusive behind the scenes shots, several ensembles are swapped by the performer while modeling for the effort. Really, it will not matter if the performer is hanging out in a casual black Tshirt or bundled up in a sharp winter coat–he constantly looks (and smells, we envision) really good.

Joining the ranks of Gerard Butler and Hugo Boss perfume alums Ryan Reynolds, Theo had some huge shoes to fill with one of these introduction advertising. And fill ’em, he did–these snapshots are hella fine.