R Madhavan is a guy on a mission. The actor is now on a hunt to get that elusive hit having a Tamil-Hindi bilingual, Irudhi Suttru (Final Round)/Saala Khadoos directed by Sudha Kongra releasing on January 29.
As far as the Hindi version is concerned, he has no such worries, as he has starred in among the greatest Bollywood hits of 2015, Anand L Rai’s Tanu Weds Manu Returns. Saala Khadoos has been created by Rajkumar Hirani and promoted by UTV. Meanwhile, Madhavan is aggressively promoting his upcoming sports drama, Irudhi Suttru in Tamil Nadu. The film is a narrative of a boxing coach played by Madhavan and his pupil, enacted by rookie Ritika Singh.
After attending the grand sound launch in Chennai, which also found Rajkumar Hirani, Madhavan and his team went to the next biggest city in the state Coimbatore and after to the temple town of Madurai. The celebrity and a local college visited and interacted with students. Madhavan had dedicated three years of his life for Irudhi Suttru.In an exclusive interview with Firstpost, Madhavan said, ” I know Irudhi Suttru is another type of picture, but I am confident it will work. I’m working with Sudha (the manager) for the very first time, and also the second I read the script I knew I had to play the function of the boxing trainer. The narrative is about the mentor-protege relationship. The movie also offers multiple layers of emotions at a pleasant message and also work that lessons of life can just be learnt the hard way. This will be a landmark movie of quite an unforgettable role and the entire year. I feel like my picture itself is likely to shift.”
Will Tamil Nadu audiences, that are used to his chocolate boy image that is amorous, accept him in a function which shows him as an angry old trainer having a pepper and salt look? Maddy smiles and adds, “Never underestimate the crowds. This really is advice given to me by Anand L Rai, one of my favourite directors. Today’s new generation Tamil audiences are bright and way ahead and I’m sure they’ll lap it up. I went on an intensive tour of small towns across Tamil Nadu to market Irudhi Suttru, to coax the audiences into the theatres and I told them the movie has an aspirational quality about it.”
Madhavan’s Tamil Nadu tour is unlike other movie promotions in a state where their pictures are not even promoted by other large heroes. Like promotions occur in Bollywood, Madhavan was seen appearing with anchormen that were popular like former leading lady Khushbu.
Dhananjayan, a former employee of UTV, who coordinated the promotions, shown, ” Madhavan is returning to Tamil cinema after the successful Vettai in 2012. We desired to ensure he reaches out to all the audiences, from big cities and small. Our strategies were entirely supported by Maddy and made the promotional tour a success.