“I am really happy about it, and I think the runway here is very good,” Cook said.
Released in June, Apple Music is the business’s effort to carry its dominance of digital music through its iTunes store to the era of music streaming pioneered by others among Spotify. Apple is allowing users to check its service using a 90-day free trial, which elapsed for the first users earlier this month.
Few think the iPhone maker will eclipse other music streaming firms, although analysts have forecast that Apple’s service will find a powerful following because of the vast installed base of iTunes users.
The industry leader, Spotify, has more than 20 million paid subscribers world-wide, the business has told Reuters.
In a wide-ranging conversation editor in chief of The Wall Street Journal, Cook also touched on Apple TV, which recently received a long-awaited update.
A fresh version of the set-top box featuring programs and expanded search features will be released later this month, but the product does not include a flowing TV service, which industry executives say the company is exploring.
Cook expressed optimism that the sector will finally embrace his vision of apps for TV although television has been slow to change.
“There are very few content owners that believe the present model will last eternally,” Cook said. “I think the most forward-thinking ones are looking and saying, ‘I Had rather have the first-mover advantage.'”
Cook didn’t openly recognize efforts by Apple to construct. However he sketched out his future vision of what cars will appear like, with a larger infusion of technology.
“What I see is that applications becomes an increasingly significant part of the car of the future,” he said.
“You see that sovereign driving becomes much more important.”